Miami Swim Week is a show of fashion,
and catwalks that bring together industry professionals and enthusiasts. It is an event that has been held for more than two decades, a benchmark in the swimwear industry. Therefore, it is a unique opportunity for designers, buyers and investors to come together and explore the potential of the Latin American market.

Miami Swim Week: an event like no other

Miami Swim Week
Miami Swim Week

It should be mentioned that, unlike other fashion events in the United States, such as New York Fashion Week or Los Angeles Fashion Week, it stands out for its multicultural and energetic atmosphere. Florida’s weather, incredible beaches, and Latin culture are perfect for experiencing free and bold fashion.

A journey through the history of Miami Swim Week

This event born in 1998 as a small local event, has experienced exponential growth; it has established itself as one of the swimwear fashion events

most important in the world. With 26 editions, it is held every year in Miami’s South Beach and brings together talents and brands.

Today, the event attracts more than 100 designers from all over the world, 50,000 attendees and more than 7,500 buyers. It’s an unrivaled platform for well-known and emerging brands.

Additionally, in scenarios such as the Faena Hotel, the SLS South Beach, the Collins Park tent and the TAG Concept Showroom, the importance of sustainability in the industry was highlighted with parades such as the “
Upcycle Challenge
“. Event where the importance of starting to design with responsibility for the planet was mentioned.

Events also include private parties and dinners, wellness activities,
, workshops, presentations and concerts. Similarly, talks, panel discussions, the luxury fair Hammock. Or the Cabana beachwear show and the
Swim Show,
the most relevant swimwear fair in the world.

Miami’s Runways

It should be noted that the parades of this contest are a true feast for the senses; The collections with impeccable lighting and scenery, the music of each show accompanies the rhythm of the models on the catwalk. In addition, renowned designers such as Ralph Lauren, Tommy Hilfiger, Agua Bendita and Maybelline, presented exceptional, innovative and avant-garde collections that captivated the public.

This latest version showed the trends in swimwear. It reflected concern for the environment by using sustainable materials and organic fibers. Shades such as fuchsia, emerald green, orange and yellow took over the designs. Thus, they created a tropical atmosphere full of life. Retro silhouettes returned, with modern and current touches, high-waisted suits, plunging necklines and asymmetrical cuts.

Beyond fashion with Miami Swim Week

Likewise, this important fashion event is not limited to just the fashion shows. The city of Miami itself also offers endless options to enjoy. From visit its beaches and restaurants to explore its vibrant neighborhoods and its rich cultural offer.

On the other hand, Latin American investors have a unique opportunity to learn about the latest fashion trends. They can network with industry professionals and explore the real estate market in South Florida with PFS Realty.

Finally, take the opportunity to attend Miami Swim Week and discover your potential to
invest in Miami


Mendoza, C. (June 11, 2023). Paradise Miami Swim Week: inclusion and sustainability on the catwalk. Diario las Américas.

Peter, D. (2024, June 2). And. This is how the “Paraíso Miami Swim Week 2024” was experienced; Enjoy. Excelsior.

Sucre, A (May 28, 2024).
Paraíso Miami Swim Week celebrates its 20th anniversary edition
. Diario Las Américas.